Chipotle Boorito: What It Is and Why It’s Not Real News

When people talk about Chipotle Boorito, a supposed annual Halloween promotion by Chipotle where burritos are sold for $1. Also known as Boorito, it was a real event from 2015 to 2019, but it hasn’t returned since. Despite rumors every October, there’s no official Boorito deal in 2025. The idea still pops up online because it’s catchy, cheap, and fits the Halloween vibe — but it’s not happening. This isn’t just a forgotten promo; it’s a case study in how fast food marketing myths stick around long after they’re dead.

People mix up fast food, restaurants that serve quick, affordable meals, often with limited seating. Also known as quick-service restaurants, it includes chains like Taco Bell, McDonald’s, and Chipotle with seasonal gimmicks. Taco Bell does its $1 Cravings Menu. McDonald’s brings back the McRib. But Chipotle’s Boorito was different — it was a one-time stunt that worked too well. In 2015, they sold over 1.5 million $1 burritos in one day. The cost was massive, the logistics were a nightmare, and customers started expecting it every year. The company never planned to make it annual. Still, every October, social media floods with posts asking, "Is Boorito back?"

Even though Chipotle has moved on, the myth lives on because it’s emotionally satisfying. Who doesn’t want a $1 burrito on Halloween? But the real deals now are elsewhere. Chipotle’s current promotions focus on app rewards, free guac on certain days, or bundled meals. They don’t need a one-day fire sale anymore — their loyalty program keeps customers coming back. Meanwhile, other chains like Qdoba and Del Taco have tried similar ideas, but none matched the buzz. The Halloween promotions, seasonal marketing events tied to October 31, often used by food brands to drive traffic. Also known as spooky deals, they rely on fear, fun, or savings trend is real — but Boorito isn’t part of it anymore.

If you’re looking for a deal this October, check Chipotle’s app. Look for Taco Bell’s $1 Cravings Menu. Watch for Domino’s or Pizza Hut’s Halloween pizza specials. Don’t waste time searching for Boorito — it’s gone. But the story behind it? That’s still worth remembering. Below, you’ll find real stories about food, marketing, and how hype outlives reality — even when the thing itself doesn’t exist anymore.